Battle Castle is officially “an action documentary series starring Dan Snow that is premiering on History Television February 23, 2012, and on Discovery Knowledge in Spring 2012.”

But spend two minutes on the site, Battlecastle.tv, click on the slider and you will plunge into an immersing experience that includes a game, a blog, twitter updates, educational content and the video trailer…it looks wonderful and exciting.

Our only issue with it is the hype. In the press release, it states “But with hundreds of people talking about it on Facebook and a social media reach approaching 1 million, it seems like the show has already aired.”

A couple of days before it starts airing they already have 4,290 likes on their FB page, and 372 followers on Twitter, not bad…but how does that exactly translate into a social media reach of 1 million?

This is a great project, it airs on History channel, it looks superbly executed, so no need to blow the balloon people, or it might end up bursting faster than you’d ever imagined.